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Foreword, Rob Carter viii
Introduction ix
1 The Evolution of Typography 1
From the origins of writing to Gutenberg’s invention of movable type 2
Typography from Gutenberg to the nineteenth...
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Foreword, Rob Carter viii
Introduction ix
1 The Evolution of Typography 1
From the origins of writing to Gutenberg’s invention of movable type 2
Typography from Gutenberg to the nineteenth century 7
The nineteenth century and the Industrial Revolution 12
Typography in the twentieth century 18
A new century and millennium begin 27
2 The Anatomy of Typography 31
Letterforms analyzed 32
The typographic font 35
Historical classification of typefaces 38
Typographic measurement 42
The type family 45
3 Legibility 49
Basic principles of legibility 50
Legibility and digital typography 60
Typographic details 62
4 The Typographic Grid 65
Background 66
Structure and space 67
Proportion 68
The square 69
Single column grids 71
Multicolumn grids 74
Modular grids 78
Improvisational structures 84
5 Syntax and Communication 85
Typographic syntax 86
Typographic space 96
Visual hierarchy 100
ABA form 106
6 The Typographic Message 111
A multidimensional language 112
Verbal/visual equations 114
Function and expression 118
7 The Evolution of Typographic Technology 121
Hand composition 122
Machine composition 123
Phototypesetting 125
Digital typesetting 128
Screen-based typography 131
8 Typography on Screen 133
Rendering type on screen 134
Reading on screen 137
Selecting typefaces 138
Legibility factors for on-screen typography 141
Web design technology 145
Structuring web pages 146
Case studies 148
9 Typography in Time and Motion 155
Background 156
Using type in time-based media 159
How type changes and moves 163
Legibility factors 167
Expression 169
10 Case Studies in Typographic Design 171
Integrating type and image in poster design 172
The U.S. National Park Service Unigrid system 176
Book design: VAS: An Opera in Flatland 179
Typographic film titles 183
Buenos Aires Underground (Subte) 186
Information design: Metropolitan World Atlas 190
A typographic program for the 17th Street Farmers’ Market 194
11 Typographic Design Education 197
Letter/digit configurations 198
Urban letterform studies 198
Flowering typography 199
Inventing sign systems 199
Comparative relationships: type and image 200
Sequential typographic forms in space 201
Typography and image transformations 201
Unity of form and communication 202
Syntactic explorations using onomatopoeic terms 203
Visual structure motion studies 204
Type chronology booklet 205
Typographic hierarchy 206
Calendar deconstruction 207
Experimental compositions with found typography 208
Directional poster: from your house to the university 209
Visual organization and grid structures 209
New York Times grid analysis 210
Environmental grids 211
Banknote design 212
Observing systems in our surroundings 213
Typographic cubes 214
Blending Latin and non-Latin typographic forms 214
Type and image in the third dimension 215
Typezine: my favorite typeface 216
Typeface design: mind/machine 217
Experimental typographic system 218
Expressive typography: form amplifies message 219
Type as metaphor 219
Form and counterform, scale and proportion: “Ne var, ne yok?” 220
12 Typographic Design Process 221
A traditional model 222
Exploring typographic permutations 229
Exploring typographic transformation 234
Ludd: a typographic expedition 241
Composites 249
13 Type Specimens 255
Old Style 256
Garamond 258
Additional Old Style fonts 264
Sans serif 266
Franklin Gothic 268
Univers 274
Meta 280
Futura 286
Additional sans serif fonts 292
Transitional 294
Baskerville 296
Additional transitional fonts 302
Modern 304
Bauer Bodoni 306
Additional Modern fonts 312
Egyptian 314
Serifa 316
Additional Egyptian fonts 322
Selected Decorative fonts 324
Glossary 326
Bibliography 332
Credits 334
Index 338
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