Contributors vii
Table of Romanization Systems ix
Introduction 1(21)
Ho-min Sohn

PART I SOCIOLINGUISTIC INNOVATIONS
The Invention and Use of the Korean Alphabet 22(9)
S. Robert Ramsey
``Standard Language'' and ``Cultured Language'' 31(13)
Jaehoon Yeon
Korean in Contact with Chinese 44(13)
Ho-min Sohn
Korean in Contact with Japanese 57(7)
S. Robert Ramsey

PART II CULTURAL TERMS AND FIGURATIVE EXPRESSIONS
Sound Symbolism in Korean 64(10)
Young-mee Yu Cho
Korean Proverbs 74(12)
Jeyseon Lee
Korean Terms for Calendar and Horary Signs, Holidays, and Seasons 86(15)
Carol H. Schulz
Korean Kinship Terminology 101(17)
Ross King
Slang in Korean 118(14)
Duk-Soo Park

PART III LINGUISTIC ETIQUETTE
The Structure and Use of Korean Honorifics 132(14)
Miho Choo
Usage of Korean Address and Reference Terms 146(9)
Haejin Elizabeth Koh
Phatic Expressions in Korean 155(9)
Duk-Soo Park
Politeness in Conversation in Korean: The Use of --nunde 164(10)
Yong-Yae Park
Korean Cultural Values in Request Behaviors 174(15)
Andrew S. Byon
Gender Differences in Korean Speech 189(10)
Young-A Cho
Gender Differences in Korean Politeness Strategies 199(13)
Hye-Sook Wang

PART IV KOREAN IN THE MEDIA
Advertisements in Korean 212(9)
Young-A Cho
Douglas Ling
The Television Ad as a Reflection of Culture: The Case of Korea, Japan, and the United States 221(15)
Susan Strauss

PART V LINGUISTIC FEATURES IN KOREAN
Linguistic Structures of Korean 236(13)
Sungdai Cho
Korean Narrative Structure: Evidence from Two Popular Fables 249(15)
Shin Ja J. Hwang
Dialectal Variation in Korean 264(17)
Ross King
Index 281