목차
Contents

Foreward
Introduction

1. AESTHETICS: On Form and Expression
Found Poetry: The Dude Typographers 2
Old and New Fashions in Typography 6
Art in Type Design 16
The Modern Type Family 19
An Existerntial Guide to Type 21

2. Criticism: Type as Discourse
A Plea for Authentic Type Design 34
The Obscene Typography Machine 36
Type Is Dead: Long Live Type 39
Designing Hate 42
A Post-Mortem on Deconstruction 45
Rumors of the Death of Typography Have Been Greatly Exaggerated 48
American Gothic 51

3. Anatomy: Understandign Typefaces
Adobe Garamond 54
Modern Style with a Human Face 65
Mrs.Eaves 68
An Examination of Egyptians 70
Lead Soldiers 77
Futura 82
Univers: A New Sans Serif Type by Adrian Frutiger 88
Sideshows in the Evolution of the Alphabet 90
The Space Between the Letters 93

4. Movement: Defining Modernism
Form De Stijl to a New Typography 100
The New Typography 108
On Typography 110
The Principles of the New Typography 115